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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

ha aggiunto una foto Business
2025-08-27 14:52:57 -

How Can I Set Meaningful KPIs and Performance Measures?
In today’s competitive business environment, organizations of all sizes—from startups to multinational corporations—rely heavily on performance data to make informed decisions. Yet, while data itself is abundant, not all metrics carry equal value. The key is setting meaningful Key Performance Indicators (KPIs) and performance measures that drive real progress rather than...

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Dacey Rankins

ha aggiunto una foto Business
2025-03-05 16:27:39 -

How Do I Build the Right Team?
Building the right team is one of the most critical steps in achieving success for your business. A strong, skilled, and motivated team can help drive innovation, execute your vision, and navigate challenges effectively. However, assembling the right group of individuals requires careful thought, strategic planning, and a clear understanding of your business needs. Here are three key strategies...

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Dacey Rankins

ha aggiunto una foto Business
2025-08-27 14:53:59 -

How Do I Turn Intangible Goals into SMART Goals You Can Meaningfully Measure?
Every business leader or professional has faced the challenge of setting goals that sound inspiring but lack clarity. Phrases like “increase customer satisfaction,” “improve team collaboration,” or “become more innovative” are all examples of intangible goals—goals that sound positive but are difficult to measure. The problem with intangible goals is...

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Dacey Rankins

ha aggiunto una foto Business
2025-08-30 00:33:53 -

What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal with this data?” While businesses collect massive amounts of information every day, the true value of analytics lies not in the data itself, but in how it aligns with organizational goals. Without a clear objective, even the most advanced tools and dashboards risk becoming “data for...

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Dacey Rankins

ha aggiunto una foto Business
2025-08-27 14:57:22 -

What’s the Difference Between a Metric and a KPI?
In business performance management, two terms often come up interchangeably: metrics and Key Performance Indicators (KPIs). While both are related to measurement and data-driven decision-making, they are not the same thing. Confusing metrics with KPIs can dilute focus, create reporting overload, and prevent organizations from understanding what truly drives success. This article explores the...

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