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Dacey Rankins

added blog Business
2026-06-25 15:35:18 -

How Do I Reduce Churn?
Every organization knows the feeling. A new member joins. The team celebrates. Revenue increases. Growth charts move upward. Then, quietly, almost invisibly, members begin leaving. One cancellation rarely creates alarm. Ten might. A hundred certainly will. Yet churn is rarely caused by a dramatic failure. Most organizations imagine churn as a sudden event—a member waking up one...

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Dacey Rankins

added blog Business
2026-06-23 21:32:23 -

How Do I Retain Members? The Real Secret Is Not Retention—It's Relevance
Every membership organization eventually asks the same question. How do we retain members? The question sounds operational. Tactical. Even mathematical. Improve renewal rates. Reduce churn. Increase engagement. Problem solved. But after working with membership organizations across industries, I have learned that retention is rarely the actual challenge. The challenge is relevance....

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:12:18 -

How Do You Measure the Success of a Community?
Community building is an art, but measuring whether your community is truly successful requires science. Many organizations and leaders launch communities with excitement, only to struggle later when stakeholders ask, “Is this working?” or “What impact are we really having?” The truth is, community success looks different depending on the mission. A professional...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:10:50 -

What Challenges Are Common in Community Building?
Building a community sounds exciting—people imagine vibrant conversations, engaged members, and a shared sense of purpose. But the reality is often far more complex. Community building requires patience, resources, and ongoing effort. Even the most passionate founders or moderators run into obstacles that can slow growth, reduce engagement, or create friction among members. Understanding...

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Dacey Rankins

added blog Business
2026-06-25 15:33:46 -

Why Do Members Leave?
Membership leaders often ask the wrong question. They ask, “How do we reduce churn?” Or, “How do we improve renewals?” Or, “How do we get members to stay longer?” Reasonable questions. Necessary questions. But they tend to focus attention on the moment a member leaves. The more useful question is this: What started the leaving process long before the...

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