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Dacey Rankins

added blog Marketing and Advertising
2025-10-23 15:40:07 -

How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning Every market, no matter how niche, is a battleground for attention, trust, and loyalty. Whether you’re launching a startup or rebranding an established business, your positioning doesn’t exist in a vacuum — it exists relative to what else is out there. Analyzing competitors and alternatives is how you...

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Dacey Rankins

added blog Business
2025-01-10 14:14:06 -

How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...

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Dacey Rankins

added blog Business
2025-02-06 15:04:13 -

Is There a Market for My Product or Service?
Before launching any business, one of the most important questions to ask is whether there is a market for your product or service. Understanding the demand for what you intend to offer is essential to ensure your business will succeed and thrive. Conducting thorough market research is the key to determining if your business idea is viable. By assessing demand, understanding your target...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:14:48 -

What Are Their Strengths and Weaknesses?
Once you’ve identified your competitors, the next step in competitor analysis is evaluating their strengths and weaknesses. This process helps you uncover why customers might choose them over you—or why they might switch to your product or service instead. By understanding these factors, you can position your brand more effectively, seize market opportunities, and avoid costly...

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Dacey Rankins

added blog Business
2025-08-21 16:41:26 -

What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:13:53 -

Who Are Our Competitors?
Every business, regardless of size or industry, operates within a competitive landscape. Understanding who your competitors are is not just about knowing the obvious names—it’s about deeply analyzing the market, identifying direct and indirect players, and recognizing substitutes that may affect customer decisions. The more clearly you define your competition, the better equipped...

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