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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:56:14 -

15 Iconic Guerrilla Marketing Examples That Shocked, Delighted, and Went Viral
Introduction In marketing, creativity often matters more than cash. While traditional campaigns rely on massive budgets, guerrilla marketing thrives on boldness, wit, and surprise. The most memorable campaigns don’t just sell — they stun, delight, and stick in people’s minds. These are the ones we talk about over coffee, share online, and remember years later. In this...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:33:43 -

Can Any Business Use Viral Marketing, or Is It Only for Big Brands?
Introduction When most people think of viral marketing, they picture massive campaigns from global brands — slickly produced videos, celebrity appearances, and millions of views within days. These examples dominate headlines, reinforcing a myth that virality belongs to companies with large budgets and big followings. But the digital landscape tells a different story. Some of the most...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 19:22:08 -

Can creativity be developed?
Can Creativity Be Developed? A blank page has a strange kind of power. It can feel like a wall. Or a doorway. The difference depends on how you approach it. For some people, the empty space represents possibility. For others, it represents proof. Proof that they are not creative enough. That they lack something essential. A missing ingredient. A natural gift. A quality given to...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 19:16:34 -

Can creativity be learned?
Can Creativity Be Learned? A strange belief follows creativity wherever it goes. It appears in classrooms. Boardrooms. Studios. Coffee shops. Conversations between friends. The belief sounds innocent enough: "Some people are creative. Some people aren't." Many accept this idea without questioning it. After all, evidence seems easy to find. One child fills notebooks with stories....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:43:18 -

Creative Guerrilla Marketing Ideas for Small or Local Businesses
Low-cost, high-impact strategies to stand out in your community. Introduction: Small Budget, Big Impact Guerrilla marketing is perfect for small and local businesses because it focuses on creativity over capital. Even with limited budgets, small brands can make a big impression if they think outside the box. The key is to create campaigns that engage your local audience, generate buzz, and...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 19:05:40 -

Creative habits and routines
Creative Habits and Routines: The Invisible Architecture Behind Great Work A musician walks into the studio before sunrise. A novelist sits at the same desk every morning, even when no sentences arrive. An entrepreneur fills a notebook with observations nobody asked for. From the outside, these actions appear ordinary. Almost disappointingly so. We like to imagine creativity as a lightning...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 19:03:01 -

Creativity exercises
Creativity Exercises: The Practice of Finding What Was Already There Creativity is often spoken about as if it arrives from elsewhere. A visitor. A weather pattern. A rare bird that lands on the windowsill when conditions are right. The language is revealing. We wait for creativity. We chase it. We hope for it. We complain when it disappears. Yet the most creative people I have...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 20:24:42 -

How can I be more original?
How Can I Be More Original? Originality is a strange thing. Everyone wants it. Few people understand it. People often imagine originality as distance. Being completely different. Creating something nobody has ever seen. Standing somewhere beyond influence. But this idea creates a problem. Because nothing truly original begins from nothing. Every idea has a history. Every creation...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 19:18:35 -

How can I become more creative?
How Can I Become More Creative? The question usually arrives quietly. Not during moments of success. Not when ideas are flowing effortlessly. It arrives when the page remains blank. When the solution refuses to appear. When someone else seems to generate ideas with ease while you're staring at the same problem from the same angle for the tenth time. How can I become more creative?...

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-20 19:07:41 -

How can I generate better ideas and become more creative?
How Can I Generate Better Ideas and Become More Creative? There is a strange moment that happens to almost everyone who wants to create something meaningful. You sit down. The notebook is open. The document is blank. The problem is clear. The ambition is present. And yet nothing arrives. Not because you lack intelligence. Not because you lack talent. Because you are waiting for...

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