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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-12 16:21:07 -

Can Growth Hacking Apply Beyond Startups?
When the term growth hacking was first coined in 2010, it became almost synonymous with startups. Small teams with limited budgets used creativity, data, and rapid experimentation to compete with bigger, more established companies. But over time, the question has emerged: Can growth hacking apply beyond startups? The short answer is yes. Growth hacking principles are not confined to Silicon...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 17:43:59 -

How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is critical for any Chief Marketing Officer (CMO). A CMO’s role extends beyond campaign execution; they must analyze results, optimize strategies, and navigate challenges to ensure marketing drives business growth. This comprehensive guide explores how CMOs assess performance, identify key performance...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-22 15:52:45 -

How Do I Get Listeners and Promote My Podcast?
Introduction: The Battle for Attention in a Crowded Market Launching a podcast is an exciting accomplishment — but getting people to actually listen is an entirely different challenge. With over five million podcasts available globally and hundreds of new shows debuting daily, discoverability is one of the hardest obstacles creators face. The good news? You don’t need a massive...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:55:05 -

How Do You Collaborate with Other Teams?
Product Marketing Managers (PMMs) sit at the crossroads of product, marketing, and sales. Unlike roles confined to a single department, PMMs succeed or fail based on their ability to collaborate across teams. Strong collaboration ensures consistent messaging, smooth go-to-market (GTM) execution, and alignment between what the company builds and what the market actually needs. Poor...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-12 16:23:36 -

How is Growth Hacking Implemented in Organizations?
Growth hacking has grown from a niche startup practice into a mainstream methodology for businesses of all sizes. At its core, growth hacking is about experimenting rapidly, measuring results, and scaling what works. But knowing what it is conceptually and actually implementing it within an organization are two very different things. To implement growth hacking effectively, businesses need to...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-12 16:22:41 -

What Are the Challenges or Critiques of Growth Hacking?
Since the term was first introduced in 2010, growth hacking has become one of the most talked-about concepts in modern marketing and product development. It’s praised for its creativity, data-driven nature, and ability to deliver rapid results without the hefty budgets required by traditional marketing. But growth hacking isn’t without its challenges and critics. Some argue that it...

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