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Dacey Rankins

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2025-03-25 15:36:40 -

What are the Steps in the Customer Development Process?
The Customer Development process is a strategic framework used by entrepreneurs, startups, and businesses to create products and services that truly resonate with customers. This approach emphasizes testing and validating ideas through direct customer feedback before committing significant resources to product development. The process consists of four essential stages: Customer Discovery,...

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Dacey Rankins

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2025-12-15 17:39:31 -

What Is a Qualified Lead?
Understanding what a qualified lead is can completely change your results in sales. Many people struggle not because they’re bad at selling, but because they’re spending time on the wrong leads. When you focus on qualified leads, sales becomes easier, faster, and far less frustrating. This article is a deep, complete guide to qualified leads — what they are, why they matter,...

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Dacey Rankins

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2025-03-25 15:34:42 -

What is Customer Development?
Customer Development is a methodology for creating products or businesses by testing ideas or prototypes with potential consumers to validate their importance. The approach centers on understanding customer needs, pain points, and desires before committing significant resources to product development. This iterative process helps entrepreneurs, product managers, and startups create offerings...

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Dacey Rankins

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2025-12-12 16:56:21 -

What is Sales?
Most people hear the word sales and imagine someone pushing products, cold-calling strangers, or trying to hit a monthly quota. But real sales is much bigger, more meaningful, and more important than that. Whether you want to become a salesperson, start a business someday, improve communication skills, or simply understand how the world works, learning what “sales” truly means is...

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Dacey Rankins

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2025-03-21 14:11:02 -

What Role Does Customer Development Play in Startup Innovation?
In the fast-paced and competitive world of startups, innovation is key to staying relevant and successful. However, not all innovations succeed in the market, and many startups fail because they overlook a crucial component—understanding their customers. This is where customer development comes into play. Customer development is a framework that focuses on understanding customer problems...

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