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Dacey Rankins

adicionou um novo artigo Business
2026-07-01 12:41:29 -

How Fast Should Delivery Be?
A few years ago, I ordered something I didn’t urgently need—just household supplies. The app promised delivery “by 10 p.m.” At 9:58, I found myself checking the door every few minutes. Not because the items were critical. But because the promise had set a clock in my head. When the delivery finally arrived at 10:14, I felt something disproportionate to the situation:...

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Dacey Rankins

adicionou um novo artigo Business
2026-05-30 20:12:16 -

How to Improve Customer Satisfaction?
Customer satisfaction sounds deceptively simple. Give people what they want. Deliver on promises. Provide good service. Problem solved. Yet if improving customer satisfaction were truly that straightforward, businesses wouldn't spend billions of dollars each year measuring, analyzing, and attempting to improve it. The challenge lies in a fundamental misunderstanding. Many organizations...

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Dacey Rankins

adicionou um novo artigo Business
2026-07-02 23:51:51 -

Is the On-Demand Economy Sustainable?
A few years ago, I watched a delivery driver step out of his car in the middle of a rainstorm. He checked his phone, adjusted a package under his arm, and ran toward a building entrance that had no clear signage. When he returned to his vehicle, he paused—not because of fatigue, but because of something else. He was recalculating whether the next trip made financial sense. Not...

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Dacey Rankins

adicionou um novo artigo Business
2026-06-30 22:16:16 -

What Industries Are Being Disrupted?
Several years ago, I attended a conference where executives from different industries were discussing the future of their businesses. During a panel discussion, one leader confidently declared that disruption was something happening to "other industries." Their customers were loyal. Their business model had worked for decades. Change, they believed, would be gradual. Less than three years...

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Dacey Rankins

adicionou um novo artigo Business
2026-07-01 12:35:06 -

Why Do Consumers Prefer On-Demand Services?
The most revealing customer interview I ever conducted wasn't about technology. It was about waiting. I asked a participant why they had switched from a traditional service provider to an app-based platform. I expected them to praise faster delivery, lower prices, or innovative features. Instead, they paused for a moment and said something surprisingly simple. "I just don't like wondering...

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