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Dacey Rankins

added blog Business
2025-01-27 20:43:22 -

How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a product failure, a natural disaster, or a public relations disaster, every business will face challenges that test its resilience. However, the way a business handles recovery after a crisis is what can ultimately determine its future success. Recovery is not just about bouncing back to the status...

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Dacey Rankins

added blog Business
2025-11-17 18:50:31 -

How Do I Build and Maintain Long-Term Relationships with Partners and Clients?
Building and maintaining long-term relationships with partners and clients is the foundation of successful business development. While deals, contracts, and one-time sales can provide temporary revenue, it is the ongoing relationships that generate sustainable growth, repeat business, and strategic opportunities. Relationships require consistent effort, clear communication, trust, and alignment...

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Dacey Rankins

added blog Business
2025-03-17 18:26:57 -

How Important is Branding for a Startup?
Branding is one of the most critical aspects of building a successful startup. When launching a new business, the way your brand is perceived by customers, investors, and partners can make a significant difference in whether your startup thrives or struggles. From establishing credibility to creating a memorable impression, effective branding can be the difference between standing out in a...

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Dacey Rankins

added blog Business
2025-12-10 17:33:50 -

How long does it take to turn a prospect into a customer?
Converting a prospect into a customer is one of the most important processes in business—and one of the most misunderstood. Many people assume that once you find a potential customer, things move quickly. You pitch, they like it, they buy it. Simple, right? But in reality, turning a prospect into a paying customer is a process, and the time it takes can range from minutes to years...

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Dacey Rankins

added blog Business
2025-09-04 12:10:32 -

How Much Does It Cost? / What’s Included in the Price?
One of the first questions customers ask—whether shopping for software, consumer products, or professional services—is simple yet powerful: “How much does it cost, and what’s included in the price?” This question goes beyond numbers. It reflects a customer’s desire for clarity, trust, and value. Pricing transparency can make or break purchasing decisions....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:11:59 -

How to Build Brand Awareness and Grow Your Brand
Introduction: Why Brand Awareness Is the Foundation of Growth You can have the best product, the most competitive pricing, and the smartest team — but if no one knows your brand exists, you don’t have a business yet. That’s where brand awareness comes in. Brand awareness is not just about recognition — it’s about familiarity and trust. It’s the difference...

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Dacey Rankins

added blog Business
2025-07-24 18:16:05 -

Overall Satisfaction: Why It Matters and How to Measure It
Understanding how satisfied customers are with your product or service is one of the most powerful indicators of business health. A simple question like “How satisfied are you with our product/service?” can reveal whether you’re meeting expectations—or falling short. Likewise, the follow-up—“Would you use or recommend us again?”—taps into brand...

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Dacey Rankins

added blog Business
2025-09-23 16:33:54 -

What Are Common Challenges in B2C Marketing?
In the fast-moving world of Business-to-Consumer (B2C) marketing, companies face unique hurdles when trying to capture attention, convert prospects, and build long-term loyalty. Unlike B2B, where decision-making involves multiple stakeholders and long cycles, B2C requires marketers to move quickly, create emotional connections, and stand out in highly saturated markets. This article explores...

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Dacey Rankins

added blog Business
2025-09-12 16:22:41 -

What Are the Challenges or Critiques of Growth Hacking?
Since the term was first introduced in 2010, growth hacking has become one of the most talked-about concepts in modern marketing and product development. It’s praised for its creativity, data-driven nature, and ability to deliver rapid results without the hefty budgets required by traditional marketing. But growth hacking isn’t without its challenges and critics. Some argue that it...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:04:56 -

What Is Content Marketing and Why Does It Matter?
Content marketing has become one of the most powerful ways for businesses to attract, engage, and convert audiences online. In a digital world where attention is scarce and competition is fierce, content marketing allows you to build trust, demonstrate expertise, and drive profitable customer action — without shouting or spamming. But what exactly is content marketing? Why does it...

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