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Dacey Rankins

added blog Business
2025-08-30 00:51:53 -

What Are Segments?
In Google Analytics, raw data can sometimes be overwhelming. Looking at total users, sessions, or pageviews gives you a big-picture view, but it doesn’t tell you much about the different types of people visiting your website. That’s where segments come in. Segments allow you to break down your audience into meaningful groups so you can understand behaviors, patterns, and outcomes...

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Dacey Rankins

added blog Business
2025-08-28 17:59:16 -

What Insights Do Data Analysts Commonly Provide?
In today’s data-driven business landscape, organizations increasingly rely on data analysts to transform raw numbers into meaningful insights. These professionals play a critical role in identifying trends, diagnosing issues, and supporting decision-making. Without data analysis, businesses risk making assumptions that may not reflect reality. But what kinds of insights do data analysts...

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Dacey Rankins

added blog Business
2025-08-30 00:46:02 -

What Is a Metric vs. a Dimension?
When working with analytics platforms like Google Analytics, you’ll often come across two foundational concepts: metrics and dimensions. These are the building blocks of reporting and analysis, and understanding the difference between them is essential if you want to make sense of your website data. Although the terms are sometimes used interchangeably by beginners, they mean very...

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Dacey Rankins

added blog Business
2025-08-25 17:11:49 -

What Is User Behavior Modeling and How Is It Applied?
In today’s digital ecosystem, companies collect massive amounts of data on how users interact with websites, apps, and products. But raw data alone isn’t enough. To truly understand users and make informed business decisions, organizations rely on user behavior modeling—a structured approach to analyzing, predicting, and simulating user actions. This article explores what...

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Dacey Rankins

added blog Business
2025-08-21 16:24:55 -

What Role Does Data and Market Research Play in Product Strategy?
When it comes to shaping product strategy, there is one ingredient that consistently separates successful companies from those that flounder: data-driven decision-making, guided by thorough market research. Intuition, creativity, and visionary thinking certainly play a part in innovation, but without data and market research, strategy becomes guesswork. This article explores the critical role...

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