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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-27 20:29:36 -

Are Newspaper Ads Still Relevant in 2026?
With digital advertising platforms dominating marketing conversations, many businesses ask a reasonable question: are newspaper ads still relevant in 2026? Social media, search engines, influencer marketing, and AI-driven ad targeting offer speed, precision, and real-time data. Against this backdrop, newspaper advertising can seem slow, old-fashioned, or even obsolete. Yet despite years of...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-16 14:44:02 -

How Do I Exclude Converters from Retargeting? A Complete Guide to Smarter Targeting and Better ROI
One of the fastest ways to waste retargeting budget is continuing to show ads to people who have already converted. When customers see ads for products they just bought, it creates frustration, damages brand trust, and reduces campaign efficiency. Excluding converters—users who have completed your desired action—is a critical part of professional retargeting management. It ensures...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-16 14:32:43 -

How Long Should Retargeting Ads Run? A Complete Guide to Campaign Duration and Learning Periods
One of the most common questions in retargeting is not about targeting or creative, but timing. Even the best-designed retargeting campaign can fail if it runs for too short a time—or too long without optimization. Running ads for the right duration allows platforms to collect enough data, complete their learning phases, and deliver consistent performance. Ending campaigns too early...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-13 20:08:30 -

How Much Does Retargeting Cost? A Complete Breakdown of Pricing, Budgets, and ROI in 2026
Retargeting is widely known as one of the most cost-effective forms of digital advertising. Because it focuses on people who already know your brand, it usually delivers higher conversion rates and lower acquisition costs than prospecting. But many businesses still ask: How much does retargeting actually cost? The answer depends on several factors, including platform choice, industry...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-16 14:41:43 -

How Often Should Retargeting Ads Be Shown? A Complete Guide to Frequency, Reach, and Ad Fatigue
One of the biggest challenges in retargeting is balance. Show ads too rarely, and users forget your brand. Show them too often, and users become annoyed, ignore your ads, or actively block them. This balance is controlled through ad frequency—the number of times a user sees your retargeting ads over a given period. In 2026, platforms such as Google Ads, Meta Platforms, Inc., and YouTube...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-23 19:10:58 -

Is Facebook Advertising Worth It in 2026?
As we move deeper into 2026, one question keeps resurfacing among business owners, marketers, and founders: Is Facebook advertising still worth it? With rising ad costs, increasing privacy regulations, AI-driven changes, and fierce competition from platforms like TikTok, Google, and emerging retail media networks, many advertisers are unsure whether Facebook (now part of Meta’s...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-01-30 19:04:14 -

Is Online Advertising Worth It in 2026?
Online advertising has been a dominant force in marketing for over two decades, but as we approach 2026, many businesses are asking an important question: is online advertising still worth it? Rising costs, increased competition, privacy regulations, and changing consumer behavior have led some advertisers to question whether digital ads still deliver strong returns. This article takes a deep...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-06 19:10:31 -

Is PPC Still Effective in 2026?
Pay-per-click (PPC) advertising has been a core part of digital marketing for more than two decades. From early Google AdWords campaigns to today’s AI-powered advertising systems, PPC has evolved continuously. As privacy laws tighten, competition increases, and automation becomes more advanced, many businesses are now asking: “Is PPC still effective in 2026?” With rising...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-10 22:11:34 -

Is Radio Advertising Still Relevant in 2026? A Modern Marketing Perspective
With the rise of social media, streaming platforms, artificial intelligence, and immersive digital experiences, many marketers have questioned the future of traditional media. Among the most debated topics is whether radio advertising still holds value in today’s highly digital environment. Is radio advertising still relevant in 2026? Despite predictions of its decline, radio continues...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2026-02-13 19:50:06 -

Is Remarketing Still Effective in 2026? A Complete Guide to Modern Retargeting Performance and Trends
With stricter privacy laws, declining third-party cookies, and growing consumer awareness, many marketers are asking an important question: Is remarketing still effective in 2026? Remarketing has been a core digital marketing strategy for more than a decade. It helped brands re-engage visitors, recover abandoned carts, and increase conversions at low cost. Today, platforms such as Google...

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