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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:17:43 -

Does a Press Release Help with SEO or Online Visibility?
Introduction: The Overlap Between PR and SEO Public relations (PR) and search engine optimization (SEO) used to be two separate worlds.PR professionals focused on relationships, storytelling, and reputation; SEO experts focused on algorithms, keywords, and backlinks. But in the modern digital ecosystem, these disciplines have converged. Today, a well-crafted press release isn’t just a...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:19:53 -

How Long Should a Press Release Stay Online, and How Long After Distribution Is It Relevant?
Introduction: The Lifespan of News in a Digital World In the past, news was printed on paper, read once, and recycled the next day.Today, news — including press releases — lives online, archived and discoverable long after its initial publication. But that raises an important question for communicators and marketers:How long should a press release remain active online, and when...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 17:35:12 -

What Are the Benefits of Viral Marketing — and Why Should Businesses Care?
Introduction In an era where attention is currency, viral marketing remains one of the most powerful — and elusive — tools in the marketer’s arsenal. When executed effectively, it can propel a brand from obscurity to recognition almost overnight. Viral marketing leverages the simple human instinct to share. Rather than depending solely on paid media or traditional...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:04:56 -

What Is Content Marketing and Why Does It Matter?
Content marketing has become one of the most powerful ways for businesses to attract, engage, and convert audiences online. In a digital world where attention is scarce and competition is fierce, content marketing allows you to build trust, demonstrate expertise, and drive profitable customer action — without shouting or spamming. But what exactly is content marketing? Why does it...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:22:24 -

What Is Digital PR and How Is PR Changing in the Online World?
Introduction: The Shift from Traditional PR to Digital PR Public Relations (PR) has always been about managing reputation, building relationships, and shaping public perception. Traditionally, this meant press releases, journalist outreach, event publicity, and media coverage in newspapers, TV, and magazines. But the world changed. Audiences moved online. News cycles shrank to minutes. Social...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:01:09 -

Why Should a Company Invest in Public Relations?
Understanding the Benefits and Business Impact of PR in the Modern Landscape Public Relations (PR) has long been viewed as a “nice-to-have” — a complementary part of marketing, often misunderstood or underfunded. But in today’s hyperconnected, reputation-driven world, PR is no longer optional. Whether you’re a startup building awareness or an enterprise...

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