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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-10 20:28:00 -

How Much Should I Budget for Marketing? Understanding Costs, ROI, and Smart Allocation
Introduction: The Eternal Marketing Question Every business — from a startup working out of a coffee shop to a multinational corporation — faces the same question: “How much should we spend on marketing?” Too little, and no one knows you exist.Too much, and you burn cash without seeing returns. The right marketing budget isn’t just about how much you can...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-01 14:48:49 -

How to Create a Digital Marketing Strategy
Introduction: Why Strategy Matters Digital marketing without strategy is like sailing without a map—you may move, but you won’t know if you’re heading in the right direction. Many businesses make the mistake of posting sporadically on social media, running ads without a clear goal, or producing content without understanding their audience. A digital marketing strategy...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-13 17:37:23 -

How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction Marketing can feel like a vast and complex ecosystem — full of buzzwords, endless platforms, and constantly shifting algorithms. But beneath all that noise, the foundation remains timeless: A clear marketing plan, executed through the right channels, measured intelligently, and adjusted strategically, drives business growth. In this comprehensive guide, we’ll...

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Dacey Rankins

agregó una foto Marketing and Advertising
2025-10-13 18:02:28 -

What Are the 4 Ps of Marketing? A Complete Guide to the Marketing Mix
Introduction: Why Every Marketer Needs to Master the 4 Ps Whether you’re running a startup, managing a small business, or scaling a global brand, one concept remains at the heart of all marketing success — the Marketing Mix, often referred to as the 4 Ps of Marketing. Developed by E. Jerome McCarthy in the 1960s, the 4 Ps framework provides a structured way to design, communicate,...

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