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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-02 19:59:20 -

Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter Digital marketing is built on three core pillars: Paid Media, Owned Media, and Earned Media. Every brand, from startups to global corporations, relies on some combination of the three. Paid Media gives businesses instant visibility. Owned Media builds long-term authority and customer relationships. Earned Media boosts credibility...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-27 17:10:39 -

What Is “Earned Media”? Understanding Its Value in Modern Public Relations
Introduction: The Power of Media You Don’t Pay For In the world of marketing and communications, not all media is created equal. Some exposure comes from advertisements you buy, some from content you create — and some, perhaps the most valuable of all, comes from coverage you earn. That last category is known as earned media, and it represents one of the most credible,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:32:11 -

What Is Earned Media?
Understanding Its Value, Role, and Impact in Modern Public Relations In the landscape of modern communications, the term “earned media” frequently comes up alongside paid advertising and owned content. But what does it actually mean, and why is it considered the gold standard of public relations? Earned media refers to coverage, attention, or exposure a brand gains voluntarily...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-27 17:03:46 -

How Do You Measure PR Success? (Key Metrics and Modern Evaluation Methods)
Introduction: The Evolving Role of PR Measurement Public relations has always been about influence, perception, and reputation. Yet, in today’s data-driven marketing world, simply saying “we got media coverage” or “our brand is trending” isn’t enough. CEOs, CMOs, and stakeholders now demand clear evidence that PR efforts deliver tangible value —...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-24 18:35:13 -

How Much Does PR Cost? Understanding Pricing, Value, and ROI in Public Relations
Introduction: The Confusion Around PR Pricing Few topics in marketing generate as much confusion as the cost of public relations. Ask ten PR agencies for quotes, and you’ll get ten completely different answers. One might charge $1,500 a month; another, $15,000. Some bill hourly, others on retainers or project fees. Then there are boutique consultants, massive agencies, and hybrid models...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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