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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-27 17:03:46 -

How Do You Measure PR Success? (Key Metrics and Modern Evaluation Methods)
Introduction: The Evolving Role of PR Measurement Public relations has always been about influence, perception, and reputation. Yet, in today’s data-driven marketing world, simply saying “we got media coverage” or “our brand is trending” isn’t enough. CEOs, CMOs, and stakeholders now demand clear evidence that PR efforts deliver tangible value —...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-24 18:33:03 -

How Long Does It Take for PR to Work (and Show Results)?
Introduction: The Myth of Instant PR Wins In today’s fast-paced world, businesses often expect quick results. Marketing campaigns can show immediate data — impressions, clicks, conversions — within hours. Paid ads can deliver traffic almost instantly. But public relations (PR) doesn’t work like that. PR is not a switch you flip; it’s a reputation you build....

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-24 18:35:13 -

How Much Does PR Cost? Understanding Pricing, Value, and ROI in Public Relations
Introduction: The Confusion Around PR Pricing Few topics in marketing generate as much confusion as the cost of public relations. Ask ten PR agencies for quotes, and you’ll get ten completely different answers. One might charge $1,500 a month; another, $15,000. Some bill hourly, others on retainers or project fees. Then there are boutique consultants, massive agencies, and hybrid models...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-27 17:27:23 -

Is PR Free? Understanding Costs, Value, and Return on Investment in Public Relations
Introduction: The Misconception That PR Is Free Many businesses, especially startups and small enterprises, enter the world of public relations with a common misconception: PR is free. After all, media coverage is “earned” — you don’t pay journalists to write articles, right? While it’s true that earned media differs from paid advertising, PR is far from...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-30 15:24:37 -

What Is Public Relations (PR) and Why It Matters for Every Business
Public Relations (PR) is one of the most powerful — yet often misunderstood — tools in the world of communication and branding. It’s not just about getting media coverage or sending press releases. Modern PR encompasses everything from managing reputation and crafting narratives to building trust with customers, employees, investors, and the wider community. In today’s...

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