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Dacey Rankins

adicionou um novo artigo Business
2025-12-09 17:10:55 -

How Do I Warm Up Cold Prospects?
Warming up cold prospects is one of the most important skills in modern sales. Whether you’re a founder, an SDR, or anyone building a pipeline, your ability to take someone who doesn’t know you and make them care enough to respond determines how many meetings you book, how many relationships you build, and how consistent your revenue becomes. Cold outreach is not dead — but...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-03 20:41:19 -

How to Reduce Email Unsubscribes (and Keep Subscribers Engaged)
Introduction Every email marketer has experienced it: after putting effort into creating a thoughtful campaign, you check your analytics only to find that a chunk of your subscribers clicked “unsubscribe.” Unsubscribes are a natural part of email marketing, but if they happen too frequently, they can seriously harm your list growth, engagement, and revenue potential. The good news...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:43:43 -

What is B2C Marketing?
Business-to-Consumer (B2C) marketing refers to strategies and tactics that companies use to promote products or services directly to individual consumers. Unlike Business-to-Business (B2B) marketing, which targets other companies, B2C marketing focuses on emotional appeal, convenience, and customer experience to drive purchases. With the rise of e-commerce, social media, and mobile technology,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-03 20:35:49 -

What Kind of Content Should I Include in My Emails to Engage Subscribers?
Introduction Your email list is one of your most valuable assets, but a list alone doesn’t guarantee results. The content you send is what determines whether subscribers open, read, and act—or ignore, unsubscribe, and mark you as spam. So, what kind of content actually keeps subscribers engaged? The answer lies in balancing value with promotion, personalization with consistency,...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-13 16:20:46 -

What Strategies Can Solopreneurs Use to Market Their Business?
Marketing is one of the most critical components of a successful business, yet it can often feel overwhelming, especially for solopreneurs. Running a business alone means wearing many hats, and finding the right strategies to effectively promote your brand can make a significant difference. Fortunately, there are several marketing strategies that solopreneurs can implement to drive growth and...

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