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Dacey Rankins

added blog Marketing and Advertising
2025-09-23 16:27:57 -

Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand and its audience often determines whether a customer makes a purchase, becomes a loyal advocate, or ignores the brand entirely. While logical reasoning plays a larger role in B2B decision-making, B2C marketing is largely about feelings, desires, and personal identity. This article explores the...

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Dacey Rankins

added blog Business
2025-11-25 10:58:16 -

Is Influence the Same as Persuasion?
A Deep, Detailed Exploration of How These Two Concepts Differ — and Why It Matters Influence and persuasion are two of the most important forces in human communication, leadership, marketing, friendship, teamwork, and everyday decision-making. People use the words interchangeably all the time, and in normal conversation that’s usually fine. But if you’re trying to develop...

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