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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-30 16:08:04 -

What Are Some Essential Copywriting Techniques?
Proven Methods to Write Copy That Captivates and Converts Copywriting isn’t just about stringing words together. It’s about understanding psychology, crafting messages that resonate, and guiding readers toward action. Great copy doesn’t just inform — it persuades, inspires, and sells. Whether you’re a beginner copywriter or an experienced marketer, mastering the...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-25 10:56:35 -

What Psychological Mechanisms Explain How People Are Influenced?
Influence isn't random—it is guided by predictable psychological processes. These mechanisms explain why people follow trends, why they trust experts, why they imitate others, and why certain messages persuade while others fail. Understanding these mechanisms gives insight into human behavior in everyday life, leadership, communication, society, marketing, politics, and relationships....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-23 16:27:57 -

Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand and its audience often determines whether a customer makes a purchase, becomes a loyal advocate, or ignores the brand entirely. While logical reasoning plays a larger role in B2B decision-making, B2C marketing is largely about feelings, desires, and personal identity. This article explores the...

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