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Dacey Rankins

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2025-08-30 00:48:39 -

What Are Goals in Google Analytics, and How Do I Create Them?
Google Analytics is more than just a traffic counter. It’s a tool designed to help you measure the effectiveness of your website in achieving real business objectives. To do that, you need to go beyond basic metrics like pageviews and sessions. That’s where Goals come in. Goals in Google Analytics allow you to measure whether users are taking the actions you care about most....

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Dacey Rankins

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2025-08-30 00:36:08 -

What Is Google Analytics, and How Does It Work?
In today’s digital-first world, websites are the front door to businesses, organizations, and brands. But simply having a website is not enough—you need to understand how visitors interact with it, what drives them there, and whether your site is achieving its goals. This is where Google Analytics comes in. Google Analytics is one of the most widely used web analytics tools in the...

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Dacey Rankins

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2025-08-25 17:05:01 -

What Kinds of User Behavior Metrics Matter Most?
Understanding user behavior metrics is critical for businesses that want to optimize websites, apps, and digital products. These metrics go beyond surface-level vanity numbers like page views—they reveal how users actually interact with content, what keeps them engaged, and where they struggle. By tracking the right behavioral metrics, organizations can improve user experience, increase...

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