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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 14:06:59 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 19:00:51 -

How Is a Marketing Strategy Different from a Marketing Plan or Tactics?
Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:40:37 -

How to Plan a Guerrilla Marketing Campaign
From idea generation to execution: a step-by-step guide. Introduction: Turning Creativity into Action Guerrilla marketing thrives on creativity, surprise, and engagement, but without careful planning, even the most imaginative idea can fail. A successful campaign requires a structured approach: understanding your audience, generating original ideas, handling logistics, and measuring...

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Dacey Rankins

added blog Business
2024-12-25 18:18:58 -

What Are the Key Components of a Business Strategy?
Developing a successful business strategy is a critical process for companies of all sizes, whether they're startups or established enterprises. A well-constructed strategy provides a clear roadmap, helping businesses navigate challenges, seize opportunities, and achieve their long-term objectives. While business strategies can vary depending on the industry, market, and company size, there are...

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