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Dacey Rankins

added blog Business
2025-09-10 13:15:00 -

How Do You Calculate Conversion Rate?
Conversion Rate Optimization (CRO) is one of the most powerful tools for improving business performance. But before you can optimize, you need to measure. At the heart of this measurement lies a simple yet profound formula: Conversion Rate = (Number of Conversions ÷ Number of Visitors) × 100%. While the math is straightforward, the meaning, application, and nuances of conversion...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-17 15:58:56 -

How Does Retargeting Compare to Prospecting? A Complete Guide to Customer Acquisition and Growth in 2026
Every successful digital marketing strategy depends on two core activities: Attracting new audiences Re-engaging existing ones These activities are powered by two complementary approaches: prospecting and retargeting. In 2026, advertising platforms like Google, Meta Platforms, Inc., LinkedIn, and TikTok offer advanced tools for both strategies. But many businesses still struggle...

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Dacey Rankins

added blog Business
2025-08-22 18:42:56 -

How is User Behavior Tracked?
In the digital age, businesses thrive when they understand how users interact with their products, websites, or mobile apps. Tracking user behavior provides the insights needed to create meaningful, seamless experiences and optimize product strategy. But the big question is: how is user behavior tracked? This article explores the main methods, tools, challenges, and best practices for...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-12 00:03:25 -

Is Remarketing Effective? A Data-Driven Guide to Performance, Benefits, and Real Results
Many businesses invest in remarketing because they have heard it “works.” But an important question remains: Is remarketing actually effective? With rising advertising costs, stricter privacy regulations, and more competition for attention, marketers must justify every dollar spent. Simply running remarketing ads is no longer enough. Campaigns must deliver measurable value. In...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:16:08 -

What Are Customer Acquisition Metrics?
Customer acquisition metrics are the foundation of sustainable growth. Without clear metrics, businesses cannot evaluate performance, control costs, or scale profitably. Traffic, leads, and impressions may look impressive on the surface, but only acquisition metrics reveal whether marketing and sales efforts are actually creating customers efficiently. This article provides a comprehensive...

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Dacey Rankins

added blog Business
2025-08-25 17:05:01 -

What Kinds of User Behavior Metrics Matter Most?
Understanding user behavior metrics is critical for businesses that want to optimize websites, apps, and digital products. These metrics go beyond surface-level vanity numbers like page views—they reveal how users actually interact with content, what keeps them engaged, and where they struggle. By tracking the right behavioral metrics, organizations can improve user experience, increase...

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