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Dacey Rankins

added blog Marketing and Advertising
2026-01-12 13:36:24 -

What Industries Perform Best With Google AdWords?
Google AdWords (Google Ads) is used by businesses in nearly every industry, but not all industries perform equally well. Some sectors consistently generate strong returns from paid search, while others struggle due to thin margins, weak intent, or poor conversion economics. Understanding which industries perform best—and why—helps advertisers set realistic expectations and design...

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Dacey Rankins

added blog Business
2025-09-10 13:16:51 - 5.0

What Is a Good Conversion Rate?
When businesses start tracking conversions, one of the first questions that arises is: What’s a good conversion rate? On the surface, it seems like there should be a universal benchmark, but the truth is more complex. While many studies cite an “average” conversion rate of around 2–4%, what qualifies as “good” depends heavily on your industry, traffic...

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Dacey Rankins

added blog Business
2025-09-04 13:25:01 -

What Is the Average Business Growth Rate?
Understanding a business’s growth rate is critical for benchmarking performance, setting realistic targets, and making strategic decisions. Growth rate is not just a number—it reflects how well a company is expanding revenue, profits, market share, and customer base over time. But what constitutes an average business growth rate, and how can businesses interpret this metric...

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Dacey Rankins

added blog Business
2025-12-18 20:23:33 -

What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how much you’re paying to generate a single potential customer — and whether your lead generation efforts are profitable, scalable, or wasting money. This article breaks down what the average cost per lead is, how it varies by industry and channel, what drives CPL up or down, and how to...

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