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Dacey Rankins

added blog Marketing and Advertising
2025-11-13 17:10:43 -

Expanding Digital Growth: From YouTube Marketing to Full-Scale Online Influence
1. Deepening the YouTube Marketing Ecosystem YouTube is more than a place to upload videos — it’s a full-fledged marketing engine when used strategically. Businesses that treat it as a long-term channel rather than a side project tend to build authority, brand loyalty, and a steady stream of inbound leads. Key Focus Areas: Channel Identity: Your channel should reflect your...

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Dacey Rankins

added blog Business
2025-02-27 16:39:42 -

How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 14:58:46 -

How Much Time and Resources Does Social Media Marketing Require?
Social media marketing is one of the most powerful tools for building a brand, driving engagement, and generating leads—but it’s also one of the most misunderstood in terms of the time, effort, and resources it truly requires. Many businesses assume it’s as simple as posting a few photos or videos and waiting for the followers to roll in. In reality, effective social media...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:02:47 -

What Kinds of Tactics or Channels Do PR Professionals Use?
A Complete Guide to Modern Public Relations Tools, Channels, and Strategies Public Relations (PR) has evolved far beyond press releases and newspaper articles. Today, PR professionals use a rich ecosystem of tactics and channels to reach audiences wherever they are — from traditional media and events to social platforms, podcasts, and influencer collaborations. PR is no longer just...

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Dacey Rankins

added blog Business
2025-02-24 15:56:28 -

Why is the Creator Economy Booming?
The Creator Economy is booming like never before, and its rapid growth can be attributed to several key factors that have reshaped the way people create, consume, and engage with digital content. At the heart of this transformation are the rise of social media platforms, the availability of accessible content creation tools, and a growing audience that is increasingly seeking personalized and...

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