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Dacey Rankins

added blog Business
2025-08-19 17:55:35 -

How Do You Measure Product Success or Innovation ROI?
Measuring product success and innovation return on investment (ROI) is one of the most critical yet complex challenges businesses face today. Companies invest heavily in research, development, and product launches, but without clear ways to assess outcomes, innovation can become guesswork. Success isn’t just about creating something new—it’s about delivering measurable value...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

added blog Business
2025-08-21 16:36:33 -

How Do You Measure the Success of a Product Strategy?
A product strategy defines the long-term vision and roadmap for a product. But having a strategy on paper isn’t enough—it needs to deliver results. To determine whether a product strategy is effective, companies must measure success using clear metrics, qualitative insights, and strategic alignment. Without proper measurement, teams risk continuing down unproductive paths, wasting...

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