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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

a adăugat un sunet Business
2025-11-20 15:07:12 -

What Do I Do If the Prospect Isn’t Ready to Close Yet?
Introduction In an ideal sales scenario, every well-qualified prospect progresses steadily through the buying cycle, expresses confidence, and is fully prepared to move forward at the anticipated closing stage. However, in reality, prospects often reach moments of hesitation, uncertainty, or delay — even when they are genuinely interested in the solution. A buyer who is not ready to...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-29 16:17:29 -

Which Teams or Departments Must Be Aligned for Launch Day?
How to Build Seamless Cross-Functional Alignment for a Successful Product Launch Launching a product isn’t just a marketing event — it’s an organizational effort that spans product development, operations, customer support, sales, finance, and leadership. Every team plays a distinct role, and when even one isn’t in sync, the launch can stumble. A great product launch...

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