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Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:07:00 -

How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases Every day, journalists’ inboxes fill with hundreds of press releases—many of which never see the light of day. Despite best intentions, most are ignored, deleted, or buried under a pile of “breaking news” alerts. Why? Because many companies write press releases that look like marketing copy instead of genuine news....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:13:42 -

What Are Media Relations? Building Strong Connections That Shape Public Perception
Introduction: Why Media Relations Matter More Than Ever In a world overflowing with content and competition for attention, brands that can tell authentic, newsworthy stories stand out. At the heart of this visibility lies one of the oldest — yet most essential — disciplines of public relations: media relations. Media relations is about building and nurturing relationships with...

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