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Dacey Rankins

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2025-12-08 18:47:19 -

How Do I Qualify a Prospect?
Qualifying a prospect is one of the most critical steps in sales. It determines whether a lead is worth your time, whether they’re a realistic buyer, and whether pursuing them will result in a closed deal — or a wasted pipeline slot. For early-stage founders, new sales reps, and even experienced teams, poor qualification is one of the biggest causes of: long, unproductive...

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Dacey Rankins

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2025-12-15 17:39:31 -

What Is a Qualified Lead?
Understanding what a qualified lead is can completely change your results in sales. Many people struggle not because they’re bad at selling, but because they’re spending time on the wrong leads. When you focus on qualified leads, sales becomes easier, faster, and far less frustrating. This article is a deep, complete guide to qualified leads — what they are, why they matter,...

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Dacey Rankins

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2025-12-08 18:49:43 -

What’s the Difference Between a Lead and a Prospect?
If you’re new to sales, prospecting, or startup growth, there’s one distinction you must understand before sending a single cold email or picking up the phone: Leads and prospects are NOT the same thing. They might sound similar, and many beginners mistakenly use the words interchangeably, but they represent different stages of the customer journey — and mixing them up can...

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