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Play by mailPlay by mail games (also known asPBM games,PBEM games or turn-based games) is a gameplayed via mail, e-mail address or otherdigital media. Correspondence chess and Go were among the first PBM games. Diplomacy hasbeen played by mail since 1963, making PBM games multiplayer. Flying Buffalo Inc. developed the first commercially available PBM game in 1970. A small number of PBM companies followed...0 Comentários 0 Compartilhamentos 21KB Visualizações 0 Anterior
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The Unique Benefits of Direct Mail MarketingIntroduction: Why Direct Mail Still Matters In the digital-first age, marketers often assume traditional channels like direct mail are outdated. Yet, the reality is far different. Direct mail continues to deliver higher engagement, stronger brand recall, and deeper customer trust compared to many digital tactics. Why? Because direct mail stands out in a world where inboxes and social feeds...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior
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How to Measure the Success of Direct Marketing CampaignsIntroduction: Why Measuring Direct Marketing Matters Running a direct marketing campaign is only half the job. The other half—and arguably the more important part—is measuring its effectiveness. Without measurement, businesses operate in the dark, unsure whether their investments are generating meaningful results. Direct marketing is unique because it allows precise tracking of...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior
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The Main Types of Direct Marketing (With Examples)Introduction: Why Knowing the Types Matters Direct marketing has grown far beyond flyers and phone calls. Today, it includes digital channels like email, SMS, and even social media messaging. For businesses, choosing the right type of direct marketing depends on their audience, goals, and budget. Understanding the strengths and weaknesses of each approach allows marketers to build a...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior
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What Is Direct Marketing? A Complete GuideIntroduction: Understanding Direct Marketing Direct marketing is one of the oldest yet most effective forms of advertising. Unlike broad mass media ads, it focuses on communicating directly with individual consumers to encourage immediate action—whether that’s buying a product, signing up for a newsletter, or responding to a message. The rise of digital platforms has made direct...0 Comentários 0 Compartilhamentos 1KB Visualizações 0 Anterior