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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:18:36 -

What Is Market Research? Definition, Purpose, and Scope Explained
Introduction: Why Every Business Starts With Understanding the Market Before launching a product, designing a marketing strategy, or entering a new region, every successful business begins with one fundamental process: market research. It’s not glamorous — no flashy ads or viral posts — but it’s the backbone of smart decision-making. Market research helps companies...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-26 15:13:53 -

Who Are Our Competitors?
Every business, regardless of size or industry, operates within a competitive landscape. Understanding who your competitors are is not just about knowing the obvious names—it’s about deeply analyzing the market, identifying direct and indirect players, and recognizing substitutes that may affect customer decisions. The more clearly you define your competition, the better equipped...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:20:24 -

Why Market Research Is Important: Key Benefits and Real-World Impact
Introduction: The Power of Knowing Before You Act In a world where competition is fierce and consumer preferences change by the minute, guessing is a dangerous business strategy. Many brands — both large and small — have launched products, campaigns, and expansions based purely on instinct, only to watch them flop. Others have invested in understanding their market first and...

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