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Dacey Rankins

adicionou um novo artigo Business
2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-24 15:27:36 -

How Can I Validate My Startup Idea Before Launching?
One of the most critical steps in launching a successful startup is ensuring that your idea has a genuine market demand. Validation helps reduce the risk of investing time, money, and effort into a product or service that doesn’t meet the needs of your target audience. But how exactly can you validate your startup idea before going all in? By engaging with potential customers, gathering...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:42:05 -

How Reliable Are Market Research Results (and How Much Can You Trust Them?)
Introduction Market research promises clarity. You invest time, money, and effort to understand your audience — to know what they think, what they want, and how they behave. But here’s the uncomfortable truth: not all research is reliable. Even professionally conducted studies can be distorted by bias, flawed sampling, misleading questions, or misinterpreted results. And in an...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-06 15:04:13 -

Is There a Market for My Product or Service?
Before launching any business, one of the most important questions to ask is whether there is a market for your product or service. Understanding the demand for what you intend to offer is essential to ensure your business will succeed and thrive. Conducting thorough market research is the key to determining if your business idea is viable. By assessing demand, understanding your target...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-09 18:26:49 -

What Are the Different Types of Market Research? (Comprehensive Guide for Businesses)
Introduction: Understanding Market Research at a Deeper Level Market research is often talked about as if it’s a single activity — but in reality, it’s a collection of many different approaches, tools, and techniques that answer specific business questions. Some businesses need numbers and statistics. Others want to explore emotions, motivations, and experiences. Some need...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-19 17:50:58 -

What Are the Key Stages or Process of Innovation?
Innovation is the engine of business growth. It transforms ideas into marketable products and services, ensuring companies remain competitive in an evolving landscape. But innovation is not random—it follows structured processes that guide organizations from identifying a problem to launching a solution. Understanding these stages provides a roadmap for consistent, repeatable innovation....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-09 18:28:47 -

What Are the Main Market Research Methods? (Complete Guide for 2025)
Introduction: Understanding the Tools of Market Research Market research isn’t just about asking questions — it’s about asking the right questions using the right methods. A great strategy can fail if the research approach doesn’t fit the goal. For example, a company that wants to understand why customers choose competitors needs interviews or focus groups, not just a...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:17:09 -

What Does It Mean to Pivot in Lean Startup Terms?
In the world of startups, the ability to adapt and change direction is crucial for survival. One of the most powerful concepts for managing this adaptability is the idea of a pivot. Popularized by Eric Ries in his book The Lean Startup, a pivot is not just a minor tweak or adjustment but rather a structured course correction designed to test a new fundamental hypothesis about the product,...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-25 15:34:42 -

What is Customer Development?
Customer Development is a methodology for creating products or businesses by testing ideas or prototypes with potential consumers to validate their importance. The approach centers on understanding customer needs, pain points, and desires before committing significant resources to product development. This iterative process helps entrepreneurs, product managers, and startups create offerings...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-04 13:20:37 -

What Is Customer Willingness to Pay?
One of the most critical aspects of pricing strategy is understanding how much customers are willing to pay for your product or service. Knowing this can make the difference between a product that sells successfully and one that struggles to find traction. Customer willingness to pay (WTP) is a cornerstone concept in economics and marketing, influencing pricing, product development, and market...

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