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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:50:20 -

Which Platforms Are Best for Influencer Marketing in 2025? A Complete Comparison Guide
Introduction: Why Platform Choice Shapes Influencer Marketing Success Influencer marketing has evolved far beyond Instagram selfies and YouTube product reviews. In 2025, it’s a multi-platform ecosystem—where creators build communities, brands drive measurable conversions, and algorithms determine who sees what. Choosing the right platform for your campaign can make or break your...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 17:33:24 -

Guerrilla Marketing vs. Viral and Traditional Marketing: What’s the Difference?
Understanding what sets guerrilla tactics apart from viral content and conventional advertising. Introduction: The Evolution of Modern Marketing In today’s hyper-connected, content-saturated world, audiences are bombarded with thousands of marketing messages every day. Traditional advertising still exists — on billboards, TV, and online banners — but it no longer...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 16:38:55 -

How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing operate in fundamentally different contexts. Understanding these differences is crucial for crafting strategies that resonate with the right audience, optimize budgets, and drive measurable results. This article explores the core distinctions between B2C and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:14:22 -

How Is Digital Marketing Different from Traditional Marketing?
Introduction: Marketing Has Transformed — But Its Goal Hasn’t Marketing has always been about connecting businesses with customers.The goal remains the same: to reach the right audience, with the right message, at the right time. What’s changed — dramatically — is how that connection happens. In the past, marketing relied on TV commercials, radio jingles,...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 18:17:07 -

Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?
Introduction: The Changing Face of Influence Influencer marketing has transformed from a fringe tactic into a mainstream cornerstone of modern digital strategy. Ten years ago, the word influencer might have conjured images of celebrities or YouTubers with millions of followers. Today, the landscape is much more nuanced — and much more strategic. Brands now recognize that not all...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:32:07 -

What Is the Difference Between B2B and Consumer Market Research? (Complete 2025 Guide)
Introduction: Why Understanding the Difference Matters Market research isn’t one-size-fits-all. The way you study a teenage consumer buying sneakers is completely different from how you research a purchasing manager deciding on enterprise software. This is where the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) market research becomes critical. Both aim...

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