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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-23 16:35:22 -

How Can I Measure the Success of B2C Marketing Efforts?
B2C marketing is full of moving parts—social media campaigns, paid advertising, content, email marketing, influencer collaborations, and more. But the real question every marketer faces is: how do you know if it’s working? Measuring the success of B2C marketing efforts goes far beyond counting likes or impressions. To truly understand performance, marketers must track key...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 17:43:59 -

How CMOs Measure Marketing Effectiveness and Overcome Challenges
In today’s rapidly evolving business landscape, measuring marketing effectiveness is critical for any Chief Marketing Officer (CMO). A CMO’s role extends beyond campaign execution; they must analyze results, optimize strategies, and navigate challenges to ensure marketing drives business growth. This comprehensive guide explores how CMOs assess performance, identify key performance...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-30 15:50:36 -

How Do I Measure Content Marketing Success?
The Ultimate Guide to Tracking, Analyzing, and Optimizing Your Content Strategy Content marketing has become a cornerstone of digital growth, helping businesses attract audiences, build trust, and drive sales. But creating content alone isn’t enough — the real power lies in understanding whether that content is actually working. This raises a vital question: how do you measure...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:55:53 -

How Do You Measure the Success of Product Marketing?
Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned, launched, and adopted successfully. But unlike roles that have direct ownership of revenue or leads, measuring the impact of product marketing can be tricky. Success is not defined by vanity metrics or activity volume—it’s defined by business outcomes that reflect adoption, growth, and customer...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-25 15:39:27 -

How Does a CMO Measure Marketing Effectiveness?
One of the most critical responsibilities of a Chief Marketing Officer (CMO) is proving the impact of marketing on business outcomes. Marketing effectiveness is no longer judged by creativity alone. Today’s CMOs must quantify results, track key performance indicators (KPIs), and demonstrate return on investment (ROI) to justify budgets and earn credibility in the boardroom. In this...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-28 17:56:56 -

What Content or Blog Posts Are Most Popular?
Content marketing is one of the most powerful ways to build trust, attract customers, and grow a brand online. However, simply publishing blog posts or articles isn’t enough. To maximize impact, businesses need to understand what type of content resonates most with their audience. In other words, which blog posts are the most popular—and why? This article explores how to measure...

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