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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:04:28 -

How Often Should We Review or Revise the Marketing Strategy?
Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-07 18:29:58 -

Best Platforms for User-Generated Content (UGC): Where Authentic Voices Thrive
Introduction User-Generated Content (UGC) is only as powerful as the platforms that host and amplify it. While any online space can technically accommodate UGC, certain environments are better suited for engagement, discoverability, and brand alignment. Selecting the right platforms determines whether UGC becomes a driver of trust and community—or disappears in digital noise. In this...

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