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Dacey Rankins

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2026-06-20 15:09:10 -

Building a Marketplace Business: Why the Hardest Part Isn't Technology
Most people imagine a marketplace begins with software. A website. An app. A payment gateway. A sleek interface connecting buyers and sellers. That assumption sounds reasonable. It is also one of the fastest ways to misunderstand marketplace businesses. The graveyard of failed marketplaces is filled with impressive technology. Beautiful platforms. Elegant user interfaces....

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Dacey Rankins

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2026-07-01 11:53:48 -

How Does Technology Drive the On-Demand Economy?
The first time I watched a customer book a service in less than sixty seconds, I realized something interesting. The technology itself wasn't particularly remarkable. There was no dramatic animation, no futuristic interface, no feature that would earn headlines. Yet behind those few taps, hundreds of invisible processes unfolded almost simultaneously. A nearby provider was identified. Pricing...

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Dacey Rankins

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2026-06-30 05:39:42 -

What Are the Costs of Running an On-Demand Platform?
The conversation started with optimism. A founder had just finished demonstrating a polished app that connected customers with local service professionals in minutes. The interface was elegant. The booking process felt effortless. Early users loved the experience, and investor interest was growing. Then I asked what seemed like an ordinary question: "What does it cost to deliver one...

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