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Dacey Rankins

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2026-06-25 15:35:18 -

How Do I Reduce Churn?
Every organization knows the feeling. A new member joins. The team celebrates. Revenue increases. Growth charts move upward. Then, quietly, almost invisibly, members begin leaving. One cancellation rarely creates alarm. Ten might. A hundred certainly will. Yet churn is rarely caused by a dramatic failure. Most organizations imagine churn as a sudden event—a member waking up one...

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Dacey Rankins

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2026-06-23 21:32:23 -

How Do I Retain Members? The Real Secret Is Not Retention—It's Relevance
Every membership organization eventually asks the same question. How do we retain members? The question sounds operational. Tactical. Even mathematical. Improve renewal rates. Reduce churn. Increase engagement. Problem solved. But after working with membership organizations across industries, I have learned that retention is rarely the actual challenge. The challenge is relevance....

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Dacey Rankins

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2026-05-08 23:10:12 -

What Is a Subscription Business Model?
A notification appears quietly on a phone screen. Twelve dollars for music streaming. Twenty-two for cloud storage. Fifteen for television access. Nine for meditation apps. Thirty for meal kits. Another monthly software charge buried somewhere beneath the others like loose change trapped inside couch cushions. The amounts seem harmless individually. Collectively, they form one of the most...

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Dacey Rankins

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2026-06-25 15:33:46 -

Why Do Members Leave?
Membership leaders often ask the wrong question. They ask, “How do we reduce churn?” Or, “How do we improve renewals?” Or, “How do we get members to stay longer?” Reasonable questions. Necessary questions. But they tend to focus attention on the moment a member leaves. The more useful question is this: What started the leaving process long before the...

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