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Dacey Rankins

added blog Business
2026-06-23 21:32:23 -

How Do I Retain Members? The Real Secret Is Not Retention—It's Relevance
Every membership organization eventually asks the same question. How do we retain members? The question sounds operational. Tactical. Even mathematical. Improve renewal rates. Reduce churn. Increase engagement. Problem solved. But after working with membership organizations across industries, I have learned that retention is rarely the actual challenge. The challenge is relevance....

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Dacey Rankins

added blog Business
2026-06-25 15:33:46 -

Why Do Members Leave?
Membership leaders often ask the wrong question. They ask, “How do we reduce churn?” Or, “How do we improve renewals?” Or, “How do we get members to stay longer?” Reasonable questions. Necessary questions. But they tend to focus attention on the moment a member leaves. The more useful question is this: What started the leaving process long before the...

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