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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-17 15:24:32 -

How Do Local Mobile Searches Behave / How to Optimize for “Near Me” Searches
Introduction “Near me” searches have become one of the defining behaviors of the mobile age. When users type phrases like “coffee near me,” “pharmacy open now,” or “best sushi near me,” they’re not browsing casually — they’re ready to act. These searches represent high-intent moments, where users are actively seeking solutions...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-17 15:28:45 -

How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction In today’s hyperconnected economy, mobile marketing is not just an optional line item — it’s the backbone of modern digital strategy. Consumers spend more than 5 hours a day on mobile devices, and over 70% of online transactions now involve a smartphone at some stage of the buyer journey. Whether it’s through mobile search, social ads, apps, SMS, or in-app...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-17 15:22:41 -

How to Implement Location-Based Marketing or Geofencing
Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-23 16:26:56 -

What Are Effective B2C Marketing Strategies?
Business-to-Consumer (B2C) marketing is about capturing the attention of individual customers, influencing their buying decisions, and fostering long-term brand loyalty. Unlike B2B, where purchase decisions are complex and rational, B2C marketing requires appealing to emotions, convenience, and lifestyle choices. With ever-evolving digital platforms and shifting consumer behaviors, businesses...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-16 19:05:27 -

What is Mobile Marketing?
Introduction In an era where smartphones and tablets dominate digital interaction, businesses can no longer ignore mobile as a primary marketing channel. Mobile marketing is no longer just a subset of digital marketing—it’s a critical, standalone discipline that leverages mobile devices to engage audiences, drive conversions, and build long-term relationships. This article...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-17 14:51:41 -

What Mobile Marketing Strategies Work Best?
Introduction Mobile marketing has become one of the most influential forces in modern business. With over 6.5 billion smartphone users globally, mobile devices are no longer secondary screens—they are the primary gateway to consumers. People browse, shop, communicate, and consume media through their phones. For marketers, this shift presents both a challenge and an opportunity: how to...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-16 19:08:20 -

Why is Mobile Marketing Important?
Introduction The way consumers interact with brands has fundamentally shifted in the last decade. Smartphones and mobile devices are no longer just tools for communication—they are central to daily life, shaping how people research products, make purchasing decisions, and engage with content. Consequently, mobile marketing has emerged as an essential component of any marketing strategy....

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