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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-17 15:20:59 -

How to Balance Mobile Site vs Mobile App — Which Is Better?
Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-01 14:47:45 -

The Core Elements of Digital Marketing
Introduction: The Digital Puzzle Digital marketing isn’t just one thing—it’s a system made up of interconnected elements. Think of it as a puzzle: each piece has a unique function, but together they create the full picture of a brand’s online presence. For businesses and marketers, understanding these elements is essential. Focusing on only one channel (say, social...

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Dacey Rankins

ha aggiunto una foto Business
2025-09-16 16:29:27 -

What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is this retention rate good?” The answer isn’t universal. A good retention rate depends heavily on your industry, business model, product type, and customer expectations. What’s excellent for a mobile game may be disastrous for a B2B SaaS platform. In this article, we’ll...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-16 19:05:27 -

What is Mobile Marketing?
Introduction In an era where smartphones and tablets dominate digital interaction, businesses can no longer ignore mobile as a primary marketing channel. Mobile marketing is no longer just a subset of digital marketing—it’s a critical, standalone discipline that leverages mobile devices to engage audiences, drive conversions, and build long-term relationships. This article...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-16 19:08:20 -

Why is Mobile Marketing Important?
Introduction The way consumers interact with brands has fundamentally shifted in the last decade. Smartphones and mobile devices are no longer just tools for communication—they are central to daily life, shaping how people research products, make purchasing decisions, and engage with content. Consequently, mobile marketing has emerged as an essential component of any marketing strategy....

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