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What Is Retail Merchandising? The Invisible Language That Shapes Every PurchaseA customer enters a store intending to buy a bottle of shampoo. Twenty minutes later, she leaves with shampoo, a hair mask, a scented candle, and a water bottle she never planned to purchase. Most retailers would call that a successful shopping trip. Most customers would call it spontaneous. Neither description tells the whole story. What actually happened was merchandising. Not...0 Commentarios 0 Acciones 98 Views 0 Vista previa