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Dacey Rankins

added blog Marketing and Advertising
2026-01-27 20:31:29 -

What Is Online Advertising?
Online advertising has become one of the most powerful and dominant forces in modern marketing. From search engines and social media platforms to websites, apps, and streaming services, online ads influence how businesses attract attention, generate leads, and drive sales across the globe. Yet despite its ubiquity, many people still ask a basic but important question: what exactly is online...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-03 19:06:24 -

What Is PPC (Pay-Per-Click) Advertising?
PPC, or pay-per-click advertising, is one of the most widely used and effective forms of online advertising today. It allows businesses to reach potential customers instantly, control costs, and measure performance with precision. Whether you’re a small business owner or a global brand, PPC plays a central role in modern digital marketing strategies. This article explains what PPC is,...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-13 19:50:55 -

What Is Retargeting? A Complete Guide to Re-Engaging Website Visitors and Lost Prospects
Most people who visit a website do not take action the first time. They browse, compare, get distracted, and leave. Without a follow-up strategy, these potential customers are lost. This is where retargeting comes in. Retargeting allows businesses to reconnect with users who have already interacted with their brand by showing them relevant ads across the internet. Platforms such as Google...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-28 16:04:31 -

What Is the Difference Between Online Advertising and Digital Marketing?
The terms online advertising and digital marketing are often used interchangeably, but they are not the same thing. While closely related, they serve different purposes and operate at different levels within a business’s overall marketing strategy. Understanding the distinction between the two is essential for making better decisions about where to invest time, effort, and budget. This...

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