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Dacey Rankins

added blog Business
2025-11-18 15:40:55 -

How Do I Develop a Business Development Strategy? (Step-by-Step Guide)
A business development strategy is the master plan a company uses to identify new growth opportunities, build strategic partnerships, expand into new markets, and strengthen long-term competitive advantage. Unlike marketing (which drives demand) or sales (which closes deals), business development focuses on creating the pathways through which future demand and revenue can exist. A strong...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-17 17:20:07 -

How to Develop a Business Development Strategy
Introduction A business development strategy is the roadmap that guides how a company identifies opportunities, builds partnerships, grows revenue, and expands its market presence. Without a clear strategy, BizDev becomes guesswork — chasing random leads, pursuing partnerships that don’t create value, and wasting time on initiatives that don’t support growth. This article...

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Dacey Rankins

added blog Business
2025-11-18 15:43:52 -

How to Identify and Qualify New Business Development Opportunities or Partnerships
Business development lives and dies by the opportunities you choose to pursue. Some organizations fail because they pursue too many opportunities. Others fail because they pursue the wrong ones. And some fail because they pursue none at all, hoping that growth will show up on its own. The truth is that business development is fundamentally a discipline of opportunity identification,...

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Dacey Rankins

added blog Business
2025-11-17 18:30:02 -

How to Identify and Qualify New Business Opportunities or Partnerships: A Complete 3,000-Word Guide
Introduction Identifying and qualifying business opportunities is one of the most critical responsibilities in business development. Whether you're part of a startup, a mid-sized company, or a large enterprise, your ability to find the right opportunities — and avoid wasting time on the wrong ones — directly determines your growth potential. Great business development isn’t...

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Dacey Rankins

added blog Business
2025-11-17 18:28:34 -

Key Metrics for Measuring Business Development Success: A Comprehensive 3,000-Word Guide
Introduction Business development (BizDev) is one of the most important growth functions in any organization, yet it’s also one of the hardest to measure. Unlike sales (which follows a predictable pipeline) or marketing (which has traceable campaigns and analytics), business development spans partnership building, opportunity discovery, strategic expansion, and long-term value creation....

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Dacey Rankins

added blog Business
2025-11-18 15:42:12 -

What Metrics or KPIs Should I Use to Measure Business Development Success?
Business development often feels abstract compared to sales or marketing. Sales has closed deals. Marketing has lead volume. But business development? It deals with long-term relationships, partnership potential, market expansion, and strategies that take months—sometimes years—to mature. Because of this, one of the most common questions leaders ask is:“How do we measure...

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