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Dacey Rankins

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2024-12-24 13:13:30 -

How Do I Align Business Strategy with Organizational Goals?
One of the most important tasks for any organization is ensuring that its business strategy is aligned with its organizational goals. The success of a company depends not only on the quality of its strategy but also on how well that strategy is integrated with the company’s mission, vision, and values. Achieving consistency between the business strategy and organizational goals ensures...

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Dacey Rankins

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2025-08-27 14:45:58 -

How Do I Set Meaningful KPIs (Key Performance Indicators)?
Key Performance Indicators (KPIs) are essential tools that organizations use to measure progress toward strategic objectives. However, not all KPIs are equally valuable. A meaningful KPI is one that is relevant, actionable, and closely tied to business goals. Without meaningful KPIs, teams risk focusing on vanity metrics—numbers that look impressive but fail to drive real progress. In...

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Dacey Rankins

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2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

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2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

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2025-08-05 15:08:35 -

What Are the Company's Core Values and Mission?
Every successful organization is built on a foundation of purpose and guiding principles. A company’s core values and mission act as its internal compass, shaping decisions, driving behavior, and creating alignment across teams. While the mission defines what the organization exists to do, core values reflect how it goes about doing it. What Is a Mission Statement? A mission statement...

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Dacey Rankins

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2025-07-12 20:45:20 -

Why Are We Doing This Project?
Clarifying the Business Objectives and Value Proposition** Before a single task begins, every project must start with a compelling “why.” Understanding the reason for undertaking a project ensures that all efforts align with broader business goals and delivers tangible value to stakeholders. A clearly defined business objective serves as a compass for the entire team. It answers...

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Dacey Rankins

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2024-12-23 16:02:49 -

Why is Business Strategy Important? Understanding the Role of Strategy in Achieving Business Goals
Business strategy is not just a buzzword; it’s the foundation of any successful business. A well-crafted strategy serves as a roadmap, guiding organizations through both daily operations and long-term decisions. Without a clear strategy, businesses risk losing focus, failing to meet their goals, or missing out on growth opportunities. In this article, we’ll explore why business...

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