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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-11-10 17:15:39 -

How Do I Distribute and Promote My Videos to Reach My Audience?
Introduction Creating a high-quality marketing video is only half the journey. The other half—arguably the more critical one—is getting that video in front of the right people, at the right time, and in the right way. Many organizations invest heavily in production but devote minimal attention to distribution strategy, expecting content to “go viral” organically. The...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-07 17:48:52 -

How Do I Find Influencers for My Brand/Campaign?
A comprehensive guide to locating, evaluating, and partnering with the right influencers Introduction: The Importance of Choosing the Right Influencer Influencer marketing has emerged as a powerful channel for driving brand awareness, engagement, and sales. But the success of any campaign depends heavily on selecting the right influencers. A poorly chosen influencer can waste your budget,...

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Dacey Rankins

a adăugat un sunet Business
2025-04-11 16:58:52 -

How do I find my first customers?
Every startup starts with zero customers. The first few are the hardest to get—but they’re also the most important. They validate your idea, give you valuable feedback, and can become your earliest advocates. So, how do you go from zero to one (and beyond)? Here’s a practical guide to finding your first customers. 1. Start With Your Network Before casting a wide net, tap...

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Dacey Rankins

a adăugat un sunet Business
2025-12-08 18:29:27 -

How Do I Find Prospects?
Finding prospects is the foundation of every business that intends to grow. Whether you’re a founder, an early sales rep, a freelancer, or someone responsible for generating pipeline, your ability to find the right people determines how well your pitch, product, and sales process will perform. But prospecting isn't about randomly contacting people. It’s about identifying qualified...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

a adăugat un sunet Business
2025-12-08 18:35:41 -

How Do I Prospect Effectively?
Prospecting is the engine that powers every business. Whether you’re a founder, a new sales rep, or someone responsible for generating pipeline, your ability to prospect effectively determines how many conversations, meetings, and deals your company creates. Yet most people struggle with prospecting because they approach it randomly, inconsistently, or without a clear system....

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-30 16:11:59 -

How Long Does It Take for PR Efforts to Show Results?
Understanding PR Timelines, Momentum, and Sustainable Reputation Growth Public Relations (PR) is a long game — a blend of storytelling, relationship-building, and consistent communication. Yet, one of the most common questions business leaders ask their PR teams or agencies is:“When will we start seeing results?” It’s a fair question — especially in a world of...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-11-17 17:20:07 -

How to Develop a Business Development Strategy
Introduction A business development strategy is the roadmap that guides how a company identifies opportunities, builds partnerships, grows revenue, and expands its market presence. Without a clear strategy, BizDev becomes guesswork — chasing random leads, pursuing partnerships that don’t create value, and wasting time on initiatives that don’t support growth. This article...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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