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Kelsey Rodriguez

adicionou um novo artigo Mental Health
2023-03-31 16:32:40 -

ADHD: IQ test performance
Certain studies have found that people with ADHD tend to have lower scores on intelligence quotient (IQ) tests. The significance of this is controversial due to the differences between people with ADHD and the difficulty determining the influence of symptoms, such as distractibility, on lower scores rather than intellectual capacity. In studies of ADHD, higher IQs may be over-represented...

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Dacey Rankins

adicionou um novo artigo Business
2024-09-13 18:20:04 -

Brilliant performance
I know charismatic, confident people who avoid even making a toast at a family holiday. They they are afraid to say something stupid, look ridiculous or forget the words. Because of the fear of speaking in public, we lose a lot: we are embarrassed to ask a question at a conference, we keep silent about the workers meetings, we do not conduct useful master classes for colleagues. It seems that...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-27 14:52:57 -

How Can I Set Meaningful KPIs and Performance Measures?
In today’s competitive business environment, organizations of all sizes—from startups to multinational corporations—rely heavily on performance data to make informed decisions. Yet, while data itself is abundant, not all metrics carry equal value. The key is setting meaningful Key Performance Indicators (KPIs) and performance measures that drive real progress rather than...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-21 19:08:06 -

How Do I Measure Facebook Ad Performance?
Running Facebook ads without properly measuring performance is like flying blind. You might be spending money, getting clicks, and seeing numbers move—but without understanding what those numbers mean, you can’t tell whether your ads are working, improving, or quietly wasting budget. Facebook Ads Manager provides dozens of metrics, but not all metrics are equally important. Some...

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Dacey Rankins

adicionou um novo artigo Business
2025-12-17 23:42:34 -

How Do I Measure Lead Generation Performance?
Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-01-28 16:13:45 -

How Do I Measure Online Advertising Performance?
Running online ads without measuring performance is like driving without a dashboard—you may be moving, but you have no idea if you’re headed in the right direction. One of the biggest advantages of online advertising over traditional marketing is measurability. Every impression, click, and conversion can be tracked, analyzed, and optimized. This article explains how to measure...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-18 17:27:04 -

How Do I Measure SEM Performance? A Complete Guide to CTR, CPC, CPA, Conversion Rate, and ROAS
Running Search Engine Marketing (SEM) campaigns without measuring performance is like driving without a dashboard. You may be spending money and moving forward, but you have no clear idea whether you are heading in the right direction. On platforms such as Google through Google Ads and Microsoft Advertising, advertisers have access to powerful analytics tools. When combined with platforms like...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 20:33:07 -

How Do I Optimize Remarketing Campaigns? A Complete Guide to Improving Performance, ROI, and Conversions
Launching a remarketing campaign is only the first step. The real success comes from continuous optimization—refining targeting, creatives, bidding, and timing to achieve better results over time. Without optimization, remarketing campaigns quickly become inefficient, repetitive, and expensive. With proper optimization, they become one of the highest-return channels in digital marketing....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-16 14:48:02 -

How Do I Optimize Retargeting Campaigns? A Complete Guide to Maximizing Performance in 2026
Retargeting is one of the most powerful tools in digital marketing, but simply running retargeting ads is not enough. Many campaigns fail because they are poorly segmented, overexposed, under-optimized, or misaligned with user intent. True success comes from continuous optimization. In 2026, platforms such as Google Ads, Meta Platforms, Inc., and YouTube offer advanced automation and AI...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-27 14:45:58 -

How Do I Set Meaningful KPIs (Key Performance Indicators)?
Key Performance Indicators (KPIs) are essential tools that organizations use to measure progress toward strategic objectives. However, not all KPIs are equally valuable. A meaningful KPI is one that is relevant, actionable, and closely tied to business goals. Without meaningful KPIs, teams risk focusing on vanity metrics—numbers that look impressive but fail to drive real progress. In...

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Dacey Rankins

adicionou um novo artigo Business
2025-01-10 14:18:36 -

How Accurate Should Our Forecasts Be?
Forecasting is an essential part of business planning, helping organizations make informed decisions about future actions. However, when it comes to setting expectations for the accuracy of forecasts, many businesses face a crucial question: How accurate should our forecasts be? The truth is that the accuracy of forecasts depends on various factors, including the context in which they are used,...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-24 13:13:30 -

How Do I Align Business Strategy with Organizational Goals?
One of the most important tasks for any organization is ensuring that its business strategy is aligned with its organizational goals. The success of a company depends not only on the quality of its strategy but also on how well that strategy is integrated with the company’s mission, vision, and values. Achieving consistency between the business strategy and organizational goals ensures...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-24 13:06:37 -

How Do I Develop a Business Strategy?
Developing a business strategy is essential for guiding an organization toward its long-term goals. A solid strategy not only helps in making day-to-day decisions but also positions a company for future growth and success. Whether you are starting a new business or looking to refine the direction of an existing one, understanding the steps, frameworks, and processes involved in creating a...

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Dacey Rankins

adicionou um novo artigo Business
2025-07-29 17:22:18 -

How Do I Give Effective Feedback?
Giving effective feedback is an essential skill in both personal and professional relationships. When done well, feedback fosters growth, builds trust, and improves performance. However, when delivered poorly, it can create tension, confusion, and discouragement. Here’s a guide to giving feedback that’s constructive, clear, and impactful. 1. Be Specific Avoid vague statements like...

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Dacey Rankins

adicionou um novo artigo Business
2025-01-28 15:30:12 -

What are the Primary Responsibilities of a COO?
The Chief Operating Officer (COO) is one of the most critical leadership roles within an organization, tasked with overseeing the day-to-day operational activities that ensure a company runs efficiently. Depending on the size, industry, and structure of the organization, the COO's role may vary. However, the core responsibility remains to manage operational and administrative functions while...

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Dacey Rankins

adicionou um novo artigo Business
2025-07-24 18:14:33 -

What Feedback Models Exist?
Giving effective feedback is more than a skill—it’s a practice. Structured feedback models can help leaders, managers, and peers deliver input that is clear, constructive, and actionable. These models offer consistency, reduce emotional friction, and ensure that feedback leads to real growth. Here are some of the most widely used feedback models and how they work: 1. SBI Model...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-11-06 18:00:55 -

Best Practices for Telemarketing Calls — Script, Approach, and Targeting for Success
Introduction Telemarketing remains one of the most powerful tools for direct customer engagement—when done right. Yet, its success depends not just on the number of calls made but on how well each call is executed. The difference between a productive conversation and a failed one often comes down to preparation, precision, and professionalism. A telemarketing campaign is not merely...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-10 21:59:23 -

Can Radio Ads Include Calls to Action Like Websites or Phone Numbers? A Complete Guide
One of the most common questions businesses ask before investing in radio advertising is whether radio ads can effectively drive direct responses. Unlike digital ads, which allow users to click instantly, radio relies on audio-only communication. This leads many advertisers to wonder: can radio ads include calls to action like websites or phone numbers, and do they actually work? The answer is...

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Dacey Rankins

adicionou um novo artigo Business
2025-07-07 14:46:19 -

Coaching vs. Mentoring: Key Differences
While coaching and mentoring are both powerful tools for personal and professional development, they differ significantly in purpose, structure, and approach. Understanding the distinctions can help individuals and organizations choose the right support system based on specific needs and goals. Duration Coaching is typically a shorter-term engagement, often lasting a few weeks to several...

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