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Dacey Rankins

добавлена новая статья Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

добавлена новая статья Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

добавлена новая статья Business
2025-12-23 20:04:50 -

How Do You Align Sales with Marketing?
One of the most overlooked drivers of predictable growth is alignment between sales and marketing. When these two teams operate in silos, companies waste resources, confuse customers, and frustrate reps. When aligned, revenue growth accelerates, campaigns perform better, and sales cycles shorten. This article explains why sales and marketing alignment matters, practical strategies for...

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Dacey Rankins

добавлена новая статья Business
2025-11-17 18:30:02 -

How to Identify and Qualify New Business Opportunities or Partnerships: A Complete 3,000-Word Guide
Introduction Identifying and qualifying business opportunities is one of the most critical responsibilities in business development. Whether you're part of a startup, a mid-sized company, or a large enterprise, your ability to find the right opportunities — and avoid wasting time on the wrong ones — directly determines your growth potential. Great business development isn’t...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

добавлена новая статья Business
2025-12-16 23:18:06 -

What Is a Qualified Lead (MQL vs SQL)?
The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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Dacey Rankins

добавлена новая статья Business
2025-12-19 19:17:32 -

What Is a Sales Funnel and How Does It Work?
The sales funnel is one of the most important concepts in sales and marketing, yet it’s also one of the most misunderstood. Many businesses talk about funnels, but few truly understand how they work, how to build one properly, and how to align sales and marketing around it. A well-designed sales funnel creates predictable revenue, improves conversion rates, and ensures prospects receive...

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