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Dacey Rankins

added blog Business
2024-07-26 12:36:15 -

"Cindy Alvarez – How to create a product that will be bought. Lean Customer Development Method" Summary Review
I read Cindy Alvarez "A Product That Will Be Bought. Lean Customer Development Method" - about the development of consumers and working with them. The book was not complicated, the whole difficulty was in a large number of life hacks, tips, examples, screenshots and their further prioritization. I wrote down the main things here, now I am sharing my synopsis on this topic. By chapters:Chapter...

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Dacey Rankins

added blog Business
2024-09-09 18:39:30 -

How to Create a Product That Will Be Popular with Users
The problem is that often the opinion of product developers does not coincide with the opinion of customers. Therefore, if you incorrectly identify the target audience, interpret its desires and needs, then the company will not be able to effectively sell the product. It will simply turn out to be unclaimed, despite the efforts and money...

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Leonard Pokrovski

added blog Business
2024-08-22 15:37:55 -

How to Develop a Product Strategy
How to Develop a Product Strategy Developing a product strategy is a key stage in the development of any business. It determines what products, services or services the company will offer, how they will be positioned in the market, and what goals and objectives the company faces. We will tell you what a product strategy is, the main stages of development and methods. What is a product...

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Leonard Pokrovski

added blog Business
2024-08-21 23:52:41 -

Lean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-Mobile
Lean Product Planning: How to Repeat the Path of Tesla and Not Become Yo-Mobile I want to tell you about the Lean product planning method and the place it occupies in modern activities to create technically complex and complex products, such as an unmanned car, air taxi or modern space rockets. And at the same time, speculate on why some tech startups are turning into global corporations,...

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Mark Lorenzo

added blog Financial Services
2023-03-27 19:35:59 -

Measuring the size of the economy: gross domestic product
Key points The size of a nation’s economy is commonly expressed as its gross domestic product, or GDP, which measures the value of the output of all goods and services produced within the country in a year. *GDP is measured by taking the quantities of all final goods and services produced and sold in markets, multiplying them by...

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Leonard Pokrovski

added blog Business
2024-08-27 16:05:41 -

Product Career Strategy: How to Become a CPO Through Professional Brand Development
Product Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...

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Leonard Pokrovski

added blog Business
2024-07-27 11:18:40 -

Product Development Stages: How to Create Your Product and Sell It Successfully
Product Development Stages: How to Create Your Product and Sell It Successfully The development of a new product in marketing is a multi-stage process that includes the inception of a concept, the creation of a project, and implementation. The release of innovative products helps companies remain competitive in the market, adapt to changing customer needs, and...

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Dacey Rankins

added blog Business
2024-09-20 18:50:24 -

Product Development: In-House vs. Outsourcing
Product Development: In-House vs. OutsourcingThere are two approaches to developing digital products: doing it in-house and outsourcing it to a contractor. Let's look at the pros and cons of both options and what to choose for a business. What is in-house development and when is it usedIn-house development (from the English inhouse - internal) is the process of creating a website, application...

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Leonard Pokrovski

added blog Business
2024-08-28 21:41:43 -

Product marketing: what is it and why is it needed in IT
Product marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...

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Dacey Rankins

added blog Business
2024-09-27 14:11:40 -

Product placement: what is, types, goals
In this article, we will learn what product placement is, what it allows you to achieve, what types it has, and what goals it helps to achieve. You've probably noticed how brands of different companies appear in films, concerts, and sporting events. Perhaps thanks to the information received today, your business will also be able to benefit from such advertising. For example, when the hero of...

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Leonard Pokrovski

added blog Investing
2024-03-13 21:38:24 -

How can a seller enter the global market with minimal investment? Analysis of five risks.
How can a seller enter the global market with minimal investment? Analysis of five risks. Risk No. 1: Your product abroad will be of no use to anyone I see the following problem: people go out into the country, set up logistics there, and then it turns out that sales are not coming. This happens when an entrepreneur does not know a new market well and acts at...

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Dacey Rankins

added blog Business
2024-09-13 14:21:50 -

Top 3 Mistakes in Presenting Your Product
Let's figure out what not to do to find and get your business angel. Let's list the most common mistakes made by speakers during pitch sessions. Style & Craftsmanship: How to Look and Perform to Make You Remember In order for your speech to be remembered and appreciated, not only the content and arguments are important, but also how you look and present the information. In this block, we...

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