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Dacey Rankins

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2025-04-04 14:21:41 -

How Do I Become a Startup Founder?
Becoming a startup founder is an exciting and challenging journey, often filled with uncertainty, risk, and immense opportunity. Whether you have a groundbreaking idea or a passion for solving problems, turning that vision into a successful business requires dedication, resourcefulness, and strategic planning. In this article, we’ll walk you through the steps to becoming a startup...

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Dacey Rankins

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2025-04-11 16:58:52 -

How do I find my first customers?
Every startup starts with zero customers. The first few are the hardest to get—but they’re also the most important. They validate your idea, give you valuable feedback, and can become your earliest advocates. So, how do you go from zero to one (and beyond)? Here’s a practical guide to finding your first customers. 1. Start With Your Network Before casting a wide net, tap...

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Dacey Rankins

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2025-08-15 20:34:17 -

Product Management vs. Project Management (or vs. Product Ownership or Product Marketing)?
Although the terms are often confused, product management, project management, product ownership, and product marketing are distinct disciplines. Product management focuses on defining what should be built and why. PMs set the vision, roadmap, and priorities based on customer needs and business strategy. Project management is about how to execute. Project managers coordinate timelines,...

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Dacey Rankins

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2025-09-04 12:15:32 -

What Is Price Skimming?
In the world of pricing strategies, price skimming is one of the most well-known approaches for introducing new products to the market. It involves launching with a high initial price to capture early adopters who are willing to pay a premium, then gradually lowering the price over time to attract broader market segments. This strategy has been used successfully by technology companies, luxury...

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Dacey Rankins

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2025-08-18 13:29:06 -

What’s Involved in Managing a Product’s Entire Lifecycle?
Every product, like a living organism, has a lifecycle. It begins with an idea, grows through development, matures in the market, and eventually declines or evolves into something new. Understanding and managing this lifecycle is at the heart of effective product management. Companies that succeed at lifecycle management not only maximize profits but also build long-term customer loyalty and...

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