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Dacey Rankins

adicionou um novo artigo Business
2025-08-18 13:24:17 -

What Is a Product Roadmap and Why Is It Critical?
A product roadmap is one of the most essential tools in product management. It’s more than just a plan or a list of upcoming features—it is a strategic document that communicates the direction, vision, and priorities of a product over time. Roadmaps act as both a communication tool for stakeholders and a guiding compass for product teams. They answer questions like: Where are we...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-15 20:34:49 -

How Do Product Managers Prioritize Features?
Feature prioritization is one of the most challenging tasks for product managers. With limited resources and competing demands, PMs must decide what to build next. The process begins with gathering inputs from customers, sales teams, engineers, and executives. Each group has different perspectives, from customer needs to technical feasibility. PMs then use frameworks to evaluate options....

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Dacey Rankins

adicionou um novo artigo Business
2025-08-22 18:36:02 -

How Do You Define Your Core Focus and Product Vision? (10-Year, 3-Year, 1-Year Plans)
Every successful product begins with a clear vision. Without one, even the most talented teams can drift off course, building features that don’t align with customer needs or business goals. Vision is the north star that guides a product team through uncertainty, competition, and market shifts. But defining that vision is easier said than done. How do leaders create a product vision that...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:54:27 -

How Do You Prioritize Features in Planning?
Feature prioritization is one of the most critical and challenging responsibilities in product management. A product manager must decide which features deserve immediate attention, which should wait, and which may never be built. Poor prioritization leads to wasted resources, frustrated teams, and products that miss the mark with customers. Effective prioritization, however, ensures that a...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-16 16:18:18 -

How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?
When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:48:15 -

How Far into the Future Should Product Planning Go?
Product planning is at the core of effective product management, helping teams define where they are headed and how they intend to get there. But one of the most challenging questions that product managers and executives face is: how far into the future should product planning extend? Should it focus on the next sprint, the next quarter, the next few years, or even a decade into the future?...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:57:46 -

How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:47:23 -

How Often Should Product Planning Happen?
Product planning is the strategic process of defining what a company should build, why it matters, and how it aligns with both customer needs and business goals. While most people agree on its importance, one of the most debated questions is: how often should product planning take place? Some argue for annual planning, others prefer quarterly cycles, and agile advocates often push for...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-20 15:41:09 -

What Are Common Mistakes in Product Planning?
Product planning is one of the most critical responsibilities in product management. A strong plan aligns vision with execution, balances customer needs with business goals, and keeps stakeholders moving in the same direction. However, because planning requires synthesizing strategy, market dynamics, customer insights, and technical constraints, it’s also one of the most error-prone...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-04 13:27:09 -

What Does a Growth Plan Look Like?
A growth plan is the roadmap that outlines how a business intends to expand, capture new markets, and increase revenue over a defined period. While a growth strategy focuses on the “what” and “why” of growth, a growth plan dives into the “how,” specifying actionable steps, resources, and timelines. Without a clear growth plan, even businesses with the best...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-15 20:31:55 -

What Does a Product Manager Do?
A product manager (PM) wears many hats, acting as a strategist, communicator, and decision-maker throughout the product lifecycle. Their responsibilities start with research and discovery. PMs identify customer pain points, analyze competitors, and assess market opportunities. This foundation ensures products solve real problems. Next, PMs create a product vision and roadmap. They define the...

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