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Dacey Rankins

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2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

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2025-09-11 16:44:03 -

Common Techniques Used in Growth Hacking
Growth hacking is all about rapid experimentation, creativity, and leveraging low-cost strategies to achieve measurable growth. Unlike traditional marketing, which may focus on brand awareness over months or years, growth hacking seeks immediate, scalable results. The right techniques allow businesses to acquire new users, retain existing ones, and maximize revenue—all while minimizing...

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Dacey Rankins

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2025-03-24 15:27:36 -

How Can I Validate My Startup Idea Before Launching?
One of the most critical steps in launching a successful startup is ensuring that your idea has a genuine market demand. Validation helps reduce the risk of investing time, money, and effort into a product or service that doesn’t meet the needs of your target audience. But how exactly can you validate your startup idea before going all in? By engaging with potential customers, gathering...

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Dacey Rankins

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2025-08-19 17:48:29 -

How Can the Product Be More Environmentally Friendly or Accessible?
In today’s marketplace, environmental sustainability and accessibility are no longer “nice-to-have” qualities in a product—they are essential. Customers, governments, and global organizations increasingly expect businesses to deliver goods and services that minimize ecological impact while being inclusive for people of all abilities. Companies that ignore these factors...

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Dacey Rankins

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2025-09-12 16:23:36 -

How is Growth Hacking Implemented in Organizations?
Growth hacking has grown from a niche startup practice into a mainstream methodology for businesses of all sizes. At its core, growth hacking is about experimenting rapidly, measuring results, and scaling what works. But knowing what it is conceptually and actually implementing it within an organization are two very different things. To implement growth hacking effectively, businesses need to...

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Dacey Rankins

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2025-08-22 18:42:56 -

How is User Behavior Tracked?
In the digital age, businesses thrive when they understand how users interact with their products, websites, or mobile apps. Tracking user behavior provides the insights needed to create meaningful, seamless experiences and optimize product strategy. But the big question is: how is user behavior tracked? This article explores the main methods, tools, challenges, and best practices for...

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Dacey Rankins

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2025-08-26 11:46:24 -

How Should Edge Cases Be Handled in User Stories?
When writing user stories in Agile development, most teams naturally focus on the happy path—the smooth, expected way a feature should work. For example, in a login story, the happy path is a user entering valid credentials and successfully accessing their account. But what about the not-so-happy paths? What if the user enters the wrong password multiple times? What if they forget their...

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Dacey Rankins

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2025-02-06 15:04:13 -

Is There a Market for My Product or Service?
Before launching any business, one of the most important questions to ask is whether there is a market for your product or service. Understanding the demand for what you intend to offer is essential to ensure your business will succeed and thrive. Conducting thorough market research is the key to determining if your business idea is viable. By assessing demand, understanding your target...

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Dacey Rankins

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2025-08-19 17:50:58 -

What Are the Key Stages or Process of Innovation?
Innovation is the engine of business growth. It transforms ideas into marketable products and services, ensuring companies remain competitive in an evolving landscape. But innovation is not random—it follows structured processes that guide organizations from identifying a problem to launching a solution. Understanding these stages provides a roadmap for consistent, repeatable innovation....

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Dacey Rankins

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2025-03-10 17:17:09 -

What Does It Mean to Pivot in Lean Startup Terms?
In the world of startups, the ability to adapt and change direction is crucial for survival. One of the most powerful concepts for managing this adaptability is the idea of a pivot. Popularized by Eric Ries in his book The Lean Startup, a pivot is not just a minor tweak or adjustment but rather a structured course correction designed to test a new fundamental hypothesis about the product,...

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