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Dacey Rankins

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2025-12-08 18:41:04 -

How Do I Identify My Ideal Customer Profile (ICP)?
One of the biggest reasons startups fail at sales is not because their pitch is weak, or their price is wrong, or their marketing is bad — it’s because they’re selling to the wrong people. Without clearly defining your Ideal Customer Profile (ICP), every part of your sales process becomes harder: prospecting, qualifying, pitching, closing, and retention. A strong ICP is the...

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Dacey Rankins

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2025-12-08 18:47:19 -

How Do I Qualify a Prospect?
Qualifying a prospect is one of the most critical steps in sales. It determines whether a lead is worth your time, whether they’re a realistic buyer, and whether pursuing them will result in a closed deal — or a wasted pipeline slot. For early-stage founders, new sales reps, and even experienced teams, poor qualification is one of the biggest causes of: long, unproductive...

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Dacey Rankins

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2025-12-08 18:49:43 -

What’s the Difference Between a Lead and a Prospect?
If you’re new to sales, prospecting, or startup growth, there’s one distinction you must understand before sending a single cold email or picking up the phone: Leads and prospects are NOT the same thing. They might sound similar, and many beginners mistakenly use the words interchangeably, but they represent different stages of the customer journey — and mixing them up can...

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