Search | BigMoney.VIP

Dacey Rankins

added blog Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

0 Comments 0 Shares 1K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

0 Comments 0 Shares 2K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-22 15:46:09 -

How Often Should I Release Podcast Episodes? (Frequency and Scheduling)
Introduction: Why Frequency Matters in Podcasting One of the first questions new podcasters face is how often to release new episodes. It may seem like a simple logistical choice, but in reality, your publishing frequency is one of the most critical factors in audience growth, listener retention, and long-term sustainability. A consistent and realistic release schedule tells your audience when...

0 Comments 0 Shares 1K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

0 Comments 0 Shares 2K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:07:00 -

How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases Every day, journalists’ inboxes fill with hundreds of press releases—many of which never see the light of day. Despite best intentions, most are ignored, deleted, or buried under a pile of “breaking news” alerts. Why? Because many companies write press releases that look like marketing copy instead of genuine news....

0 Comments 0 Shares 2K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:13:34 -

Press Release vs. Media Alert vs. Press Statement vs. Blog Post: What’s the Difference and When to Use Each
Introduction: The Confusion in Modern Media Communication Public relations professionals often throw around terms like press release, media alert, press statement, and blog post as if they’re interchangeable.But in truth, each serves a distinct strategic purpose within the media communication ecosystem. If you send a media alert when you should have issued a press release, journalists...

0 Comments 0 Shares 2K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-28 16:51:33 -

What Is a Press Release? Understanding Its Purpose, Power, and Best Practices
Introduction: The Timeless Tool of Communication In an era dominated by social media posts, influencer partnerships, and real-time digital storytelling, the press release might seem like an old-fashioned relic. Yet, despite the evolution of communication channels, press releases remain one of the most effective, credible, and enduring tools for shaping public perception and earning media...

0 Comments 0 Shares 2K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Business
2025-08-18 13:24:17 -

What Is a Product Roadmap and Why Is It Critical?
A product roadmap is one of the most essential tools in product management. It’s more than just a plan or a list of upcoming features—it is a strategic document that communicates the direction, vision, and priorities of a product over time. Roadmaps act as both a communication tool for stakeholders and a guiding compass for product teams. They answer questions like: Where are we...

0 Comments 0 Shares 3K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-30 16:24:42 -

What Mistakes Should Organizations Avoid in Public Relations?
How to Protect Your Brand, Build Trust, and Steer Clear of Common PR Pitfalls In the fast-moving world of media and communication, Public Relations (PR) is both an opportunity and a risk. When done right, PR can build powerful trust, elevate your brand, and open doors to long-term relationships with customers and journalists. But when done poorly, it can backfire — leading to lost...

0 Comments 0 Shares 1K Views 0 Reviews

Please log in to like, share and comment!
Dacey Rankins

added blog Marketing and Advertising
2025-10-28 17:03:31 -

When Should I Issue a Press Release? Timing, Relevance, and Strategic Impact
Introduction: Why Timing Is Everything in PR In public relations, what you say matters — but when you say it can make the difference between front-page coverage and total obscurity. A well-timed press release can amplify visibility, attract journalists’ attention, and shape public conversation. Conversely, releasing the same information at the wrong moment can lead to it being...

0 Comments 0 Shares 2K Views 0 Reviews

Please log in to like, share and comment!

More Results